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What is a Domain names

Domain names are used to identify one or more IP addresses. For example, the domain name Microsoft.com represents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages.

The power of the domain name lies in that it gives a website its own unique web address where it could be found at and associated with. Let’s take for example your brick and mortar store, if it is located in an easy-to-find place and your clients know how to reach it – they will surely come and visit you. If it is not easy for them to follow the way to your site, then no advertising method will be able to bring them there.

When choosing a domain for your site you need to try to harmonize its two parts with the purpose of your site. First, think whether you can include the name of your company or brand in the first part of the domain.